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BEYOND THE CHARCOAL

A creative branding direction for a new Hotel Indigo location, with a way for visitors to be able to carry an authenticity and a sense of the location. The idea is an interactive sculptural art piece. Handcrafted 2-dimensional letterings using raw charcoal to form words revealed through shadows shone by experimental light techniques. 

Brief
Research
Experimentation
Final Outcome
Application
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